Not Knowing This Explosive Email Secret Can Kill Your Mailing List
by Reginald Turner

How are you doing today? I hope you are having a very prosperous day. If you own an ezine or mailing list, you know how important it is to get subscribers, especially if you want to tell them about your products and services, or you just want to inform people in your mailing list about information that could help them. It could be very frustrating if it seems like your mailing list is not responding, right?

Let me ask you a couple of questions? Did you ever send out offers about your products and services to your mailing lists and it seems like your mailing list is not responding to it? Did you ever think that people in your mailing list wasn’t responding to your promotions because of your advertising? Last, but not least, did you ever try to rework your advertisements and the results you got from your mailing lists remained the same? Well I have some good news for you.

The products and services you offer, or the way you advertise could possibly have nothing to do with why it seems like people in your mailing is not responding. The reason it may not seem like people in your mailing list are not responding to your promotions could be because of the following reasons: spam filters, your blacklisted without even knowing it, or you are not whitelisted.

Most of the people who are either in your mailing lists or subscribe to your mailing lists will probably belong to the following major ISP’s: AOL, NetZero, Yahoo!, AT&T, Msn/Hotmail,, Earthlink, and Comcast. The majority of these major ISP’s use high tech spam filters, blacklists and look to see if you are whitelisted.

If you are into email marketing, but not familiar with terms such as spam filters, blacklists, and whitelisting, you might be asking yourself, what do they mean? how could they hurt me? For your benefit, I will be more than happy to explain to you what they mean and how they could hurt you, especially if you own a mailing list.

First, lets talk about what blacklisting is. Blacklisting is a list of spammer IP addresses that the majority of the major ISP’s keep. If your email server IP address is found on their blacklists, it could stop your message from being delivered and that could hurt you if you’re trying to promote your products and services to your mailing lists. The scary thing about blacklists is you don’t even know if you are on them or not.

Second, lets talk about spam filters. Spam filters is a piece of software that the majority of the major ISP’s use to determine which emails are spam and aren’t spam. Lets say you deliver an email to somebody in your mailing lists that has an email account with Netzero. Before that email even gets to their inbox, it has to pass through their spam filter. If there are any words in your email that causes their spam filter to trigger, it will consider your email as spam and block your email from getting through. The scary thing about this is there is know way of telling what words will trigger the spam filters when you are writing your emails. This another factor that could hurt you, especially if you own a mailing list.

Last, but not least, lets talk about whitelisting. Whitelisting is a process of telling people in your mailing list to add your ezine to their “safe” or permitted email senders lists. Although this process could be very beneficial, it could also be very extensive and time consuming, especially if you have a huge mailing list. However, not being whitelisted could also hurt if you own a mailing list.

If you are like me and have a mailing list, you don’t want to have to deal with spam filters, blacklists, or the process of getting whitelisted. For more information on how to beat these mailing list killers so that your message gets to your mailing lists, please visit: Thank you very much for taking the time to read this article and I hope it benefits you to the fullest.

About The Author
My name is Reginald Turner and my purpose in writing articles is not only to help internet marketers become more efficient and smarter when it comes to marketing over the internet, but to teach them how to quickly find out what type of marketing works and how to make more money over the internet in less time while exploding traffic to their website. If you would like more info about website marketing techniques, you could just visit: