|You Need Traffic
by Robert Farey
What is traffic?
Traffic is the number of people who click on your
site to see what you have to offer.
To get traffic, you have to let people know that
you are there and that you have something to offer.
If you were to start a business in the middle of
the high street, you could be reasonably sure that
you would get traffic. Lots of it. People would
find you and sample your goods.
If you were to start the same business in one of
the side streets on the edge of town, things would
be different. No one would know that you are there.
There would be no traffic. You would need to advertise.
Trading on the internet is similar to having hundreds
of thousands of small shops in the little, narrow
back streets on the edge of town. There are hundreds
of other shops selling things similar to yours.
They all need traffic.
Who is going to get the trade?
The answer is not the one who spends the most money
on advertising. It is the one who has the most effective
What is the most effective means of advertising?
That is the crucial question.
How much money do you have?
It's all right, I am only joking. It need not cost
you a fortune.
Some of the most effective advertising is free.
I repeat, 'FREE'.
I don't know about you but I would much rather spend
a little effort than spend my hard earned money.
If you are desperate for a quick response, I would
advise 'Pay-Per-Click' advertising. This way you
only pay for the number of times that someone clicks
on your site. That is the equivalent of paying a
fee for every time that someone looks in your shop
window, even if they don't buy anything.
On the other hand, if you can afford to wait for
a week or two for the potential customers to come
looking through your shop window, there is a far
more effective way that is absolutely free.
Do you subscribe to an e-zine or newsletter? Most
of us subscribe to several. The average newsletter/ezine
consists of an introduction. Followed by an advert,
followed by an article, readers' letters. Another
advert and probably another article.
It is these articles that we are interested in.
Each one will have a by-line at the bottom inviting
you to visit their website or something similar.
These articles are seldom written by the publisher
of the ezines. They are drawn from a reservoir of
articles held by a small number of specialist article
Study the articles in the ezines that you receive
through your email. As a general rule, they are
written to inform on some aspect of on-line business.
There is nothing there that the average knowledgeable
person could not write.
If you had written it, the by-line would have been
yours. The link at the bottom would be to your website.
The number of potential readers could be anything
from a few hundred to a few thousands.
In a matter of weeks, it could be used by ezines
all over the world. It could be read by probably
a million or more people.
If only two percent of the readers click on your
link you are in business, and it will have cost
you nothing. Just think what it would have cost
you to get 20,000 visitors through 'Pay-per-click'.
The ezines that will publish your article are the
ones that are interested in your topic, they are
not picked at random. Their readers are all your
If you are thinking that you could not write an
article, think again. When you stop to consider
the potential rewards of a 300+ word article, it
is not a matter of 'Can I' it is a matter of how
soon can I get going.
If you really want to do something, you will find
a way of doing it. When you have written your first
article you will be keen to get started on the next
one, and the next. It can become addictive.
Whatever you do, don't just think about it. DO IT.
Its money for old rope.
All the best. ...Bob...
About the Author
Robert makes a very good living from some of the
best affiliate programs on the net. This is one
of his favourites. If you are interested in boosting
your mailing list, Take a look.
It's good. It's very good.